Academy Sports + Outdoors inks multi-year partnerships with University of Florida and Florida State University Athletics
KATY, TX (Aug. 14, 2013) – Academy Sports + Outdoors (d/b/a Academy), a premier sports, outdoor and lifestyle retailer, today announced multi-year agreements with the University of Florida Gators and Florida State University Seminoles.
The sponsorship was brokered by IMG College, the multimedia rights partner of the University of Florida and Florida State University.
“We are thrilled to call these storied rival schools our new partners,” says Anita Sehgal, Academy Sports + Outdoors’ senior vice president of marketing and advertising. “All three of us share a commitment to the community, fans, and their families; and we look forward to providing the Gators and Seminoles fans everything from their fan gear to fishing gear and more.”
In addition to carrying officially licensed products for both universities, Academy Sports + Outdoors offers a wide selection of sports, outdoors and lifestyle products for active-minded families that help them participate in the activities that they love.
“We always appreciate a new partner with shared values, especially one committed to supporting a broad range of our athletic programs,” says Mike Hill, University of Florida’s executive associate athletics director. “That’s what sets Academy Sports + Outdoors apart, their commitment to the diverse interests of Gator fans, students, parents and families.”
Academy Sports + Outdoors is a Proud Sponsor of the Florida Gators.
“We’re excited to partner with a company like Academy Sports + Outdoors, and their Tallahassee store, who value our university, Tallahassee and all the sports and outdoor recreation activities our community has to offer,” said Monk Bonasorte, Florida State’s senior associate athletic director.
Academy Sports + Outdoors is a Proud Sponsor of the Florida State Seminoles.
Academy opened its first Tallahassee store in August 2012 and currently has a total of four stores in Florida – two located in Jacksonville, one in Pensacola and one in Tallahassee. A third store in Jacksonville is slated to open prior to the holiday season.
About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates 165 stores throughout Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at every day low prices. For more information about Academy Sports + Outdoors visit academy.com, facebook.com/academy, twitter.com/academy,pinterest.com/academy and youtube.com/academy.
About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com.